Benchmark Magazine Article Archive

As the swine industry continues to grow and progress, we are faced with new challenges. One topic that is making its way to the frontlines is animal welfare. Producers are constantly challenged with improving living conditions for their animals to continue producing a safe end-product, as well as building relationships with consumers.

In the past, communication in farming was typically isolated. Social media can be a positive platform for agriculture to use to battle industry relevance, help to advance development, add value to the ag business and change the behavior of our audience.

What social media tool is best, what are the positives and negatives of social media, are there any guidelines to follow, and so on.